Sitara - Defying Norms, Embracing Beauty

Ever since she was a little girl, Sitara dreamt about the spotlight. As a child, she would yearn for her aunt, a painter, to capture her essence on canvas, showcasing her vibrant personality and infectious smile. The advent of the camera, particularly the phone camera, added fuel to the young girl's passion for modeling. She would enthusiastically click selfies, experimenting with different angles and poses, and ask friends to take her pictures against picturesque backdrops, capturing the essence of her adventurous spirit. Not only that, but she would also continue to request her artistically inclined acquaintances to draw her, fascinated by the various interpretations and styles that emerged.

Sitara, despite not always realizing her inherent beauty, had always been the subject of art. Captivating and charismatic, she had a magnetic presence that drew people towards her. However, her dreams faced the harsh reality of societal beauty standards. Standing at just 5'1", with a petite frame that exuded grace and elegance, and a dark complexion that radiated a unique allure, she didn't align with the conventional norms of the beauty industry, especially those that were the legacy of British colonization in India. It seemed that the industry was inclined to glorify Eurocentric features, favoring tall, fair-skinned models who fit a specific mold, a standard that didn't represent most of the Indian population.

Despite facing numerous hurdles and obstacles along the way, her unwavering determination and resilience finally paid off when she landed her very first modeling gig with Target in the vibrant city of San Jose. This incredible opportunity not only boosted her confidence, but also opened doors to a world of possibilities. As she walked the runway, she felt the energy of the crowd, fueling her desire to pursue her dreams even further. With every step, she envisioned herself in the city of stars itself – Los Angeles, where she aspired to make her mark in the fashion industry. She knew that this was just the beginning of an extraordinary journey, and she was ready to embrace the challenges and triumphs that lay ahead. Sitara Masilamani - California

Driven by her passion for modeling, her multifaceted interests extended beyond the runway. She possessed a deep love for music, dance, and acting, recognizing that true success lies in embracing all forms of artistic expression. Believing that the key to making it big in the industry was to be immersed in the heart of creativity, where opportunities flourished and talent thrived, she made the bold decision to chase her aspirations in the bustling and ever-evolving world of entertainment. Sitara Masilamani

Once in Los Angeles, Sitara's tenacity and relentless pursuit of her dreams paid off. Her networking skills and charismatic personality led her to EMG Models, a renowned agency that recognized her unique beauty and signed her. Besides her agency work, she also managed to book independent modeling gigs, featuring in music videos, and collaborating with reputable brands such as SavagexFenty and Prose Haircare. She had the privilege of working alongside notable celebrities like Soulja Boy, Machine Gun Kelly, Tesher, and Jason Derulo, further cementing her position in the industry.

Her big break came when she was chosen as the featured face for Haus Labs by Lady Gaga, an iconic moment that catapulted her career to new heights. Her image, radiating confidence and individuality, graced eye-catching banners and captivating displays in stores nationwide, instantly captivating the attention of beauty enthusiasts, fashionistas, and fans alike. This momentous collaboration not only solidified her status as a rising star but also fostered invaluable professional relationships with the visionary and creative team behind Haus Labs, igniting a spark of endless possibilities and paving the way for even greater success in her future endeavors.

Her journey was not merely limited to her presence in front of the camera. She wholeheartedly recognized the significance of continuous growth and learning in the ever-evolving beauty industry. Driven by a thirst for knowledge and a burning desire to make a lasting impact, she embarked on a transformative educational path. With great determination, she enrolled in the prestigious Beauty Marketing and Product Development studies at the renowned Fashion Institute of Design & Merchandising (FIDM) in the vibrant city of Los Angeles, California. Surrounded by industry experts and immersed in an environment of creativity and innovation, she delved deep into the world of beauty, gaining invaluable insights and honing her skills in marketing and product development. Through rigorous coursework, hands-on experiences, and collaborations with like-minded individuals, her passion for the beauty industry flourished as she acquired a comprehensive understanding of the business and the ever-changing trends that shape it. Her time at FIDM became a pivotal chapter in her journey, equipping her with the knowledge, skills, and network necessary to thrive in the competitive world of beauty. Her commitment to continuous growth and her unwavering dedication to making a lasting impact in the industry became even stronger as she emerged from her educational experience, ready to take on new challenges and make her mark in the beauty world.

Immersing herself in this transformative educational experience, she eagerly delved deeper into the intricate workings of the business side of the beauty industry. With each passing day, she absorbed invaluable insights into emerging market trends, consumer behavior patterns, and cutting-edge product development strategies. This immersive journey not only broadened her understanding but also fueled her passion for creating a unique and innovative beauty brand that resonates with consumers on a deeper level. Now armed with a wealth of knowledge and a burning entrepreneurial spirit, she is ready to unleash her creativity and bring her vision to life, determined to make a lasting impact in the ever-evolving world of beauty.

Sitara firmly believes that beauty extends far beyond mere physical appearances. It is a profound reflection of one's spiritual essence, encompassing how individuals treat others, uplift themselves and those around them, pursue their dreams, and radiate love and kindness. In her eyes, true beauty is found in the courageous embrace of one's own uniqueness, defying societal norms, and illuminating the world with their own distinctive light. She serves as an embodiment of this belief, a living testament to the notion that beauty transcends limitations and takes the form of a rich, multifaceted expression of individuality and self-expression. With every step she takes, Sitara personifies the extraordinary power of embracing one's true self and celebrating the boundless beauty that resides within.