The Face of Indian Beauty- A Multitalented Artist

 

From her earliest memories, Princess Sitara harbored an innate desire to grace the world of modeling. Her aunt, a skilled painter, was often met with young Sitara's pleas for her to portray her on canvas. The advent of photography, particularly the revolution of smartphone cameras, only amplified her passion. She became a constant subject in her friends' photoshoots, relishing every opportunity to be in front of the lens. She cherished every portrait, never missing an opportunity to be immortalized in art - a reflection of her inherent charm, even before she discovered her unique allure. Her aspiration to model was a dream she held close, yet it seemed an unattainable reality. The societal parameters of beauty appeared to challenge her standing. Barely standing above 5'1", she possessed a petite frame and a strikingly dark complexion - attributes often sidelined in the beauty industry, especially in her native India.  

The legacy of British colonial influence had led to the Indian beauty industry's adulation of Eurocentric features. The tall, fair-skinned Bollywood celebrities, who represented a significant departure from most of the India's population, were held up as ideals. Her petite stature and dark complexion, far from being hurdles, became her unique selling points. She learned to embrace her distinctiveness, understanding that true beauty deviated from societal conventions. Sitara began to challenge the deep-rooted biases ingrained in the industry, becoming an icon for young Indian women who grappled with similar stereotypes.

Despite facing adversity, Princess Sitara remained undeterred. She was determined to redefine beauty standards and pave a path for those who did not fit the conventional mold. Her drive led her to various modeling agencies, where she sought opportunities to showcase her unique charm. Each rejection only fueled her determination to break through the industry's restrictive confines. She was not just pursuing her dream; she was embarking on a journey to shatter ceilings and redefine the beauty narrative.

Raised in India with her distinctive features and unique charm, she attracted the eyes of an international modeling agency committed to celebrating diversity in beauty. This was a significant turning point in her life, as she became one of the rare Indian models to break through the barriers of the global fashion scene. Her story is a compelling narrative of tenacity and determination. It serves as a beacon of inspiration to countless young dreamers who are fighting against societal norms and stereotypes in their pursuits. Her journey, however, is far from reaching its destination. Each stride she takes continues to challenge and redefine conventional standards of beauty. This inspires many to embrace their distinctiveness, understand their worth, and appreciate their unique charm. In her path, she is not only carving a name for herself but also leaving an indelible mark for others to follow in the challenging landscape of global fashion.

Princess Sitara, during her time in San Jose, landed her initial modeling assignment with Target, sparking a surge of confidence that motivated her to relocate to Los Angeles. She yearned to carve a niche for herself in the world of modelling and entertainment, fueled by her love for music, dance, acting, and modeling. Despite her initial attempts to cultivate these interests in her hometown, she soon realized that to turn these dreams into a profession, a move to Los Angeles was inevitable.

Once settled in the city of dreams, her networking skills came into play. She caught the eye of EMG Models, a leading modeling agency, and earned a contract with them. Nevertheless, she didn't limit her opportunities to the agency alone. She continued to secure independent modeling engagements, starring in music videos and associating with well-known brands.

Her work portfolio boasts of associations with prominent names like Savage X Fenty, Soulja Boy, Machine Gun Kelly, Instagram, Tesher and Jason Derulo, and Prose Haircare among others. Her journey is a testament to her relentless spirit and unwavering determination to make a mark in the modeling and entertainment industry.

Princess Sitara embarked on her significant campaign with Haus Labs, a brand founded by pop sensation, Lady Gaga. She was not just a part of the foundation collection but also graced every nationwide store banner alongside Lady Gaga. Haus Labs remains a constant collaborator for her, and she takes great pleasure in working with them. The quality of their products and the exceptional team members contribute significantly to her enthusiasm. On every shoot, she builds professional bonds that cultivate a familial atmosphere.

Apart from her successful modeling career, she dedicated herself to her academics in Beauty Marketing and Product Development at the prestigious Fashion Institute of Design & Merchandising (FIDM) in Los Angeles. With a passion for empowering South Asian women, Sitara aspires to launch her own beauty label that not only celebrates their unique features but also caters to their specific needs.

She firmly believes that beauty is more than just skin deep. For her, it is a spiritual manifestation that goes beyond the physical realm. She strongly advocates that true beauty lies in the way one treats others, uplifts oneself and those around them, fearlessly pursues their dreams, and spreads love and kindness wherever they go. With her unwavering belief in the power of natural beauty and her commitment to making a positive impact, she is determined to create a brand that not only enhances outer beauty but also empowers individuals to embrace their true selves.

Princess Sitara is not just a face in the beauty industry, but a force to be reckoned with. Her journey from the successful campaign with Haus Labs to her pursuit of academic knowledge at FIDM, and her dream of launching a beauty brand, all underscore her determination and commitment. More importantly, her belief in the deeper, spiritual aspects of beauty transcends traditional norms and adds a unique dimension to her personality. This philosophical stance on beauty, combined with her professional accomplishments, solidifies her position as an influential figure in the beauty industry.